About This Project

The overall objective of the CBI integrated project in the Olive Oil sector in Jordan is to support the Jordanian Olive Oil sector to transform into a business-oriented, high-quality and sustainable value chain with a compelling country brand allowing its exporters to gain a firm position in the high (end) segments on the European market for olive oil.

Our role in the larger export promotion development team to develop a sustainable sector is to assist in the development of a sector brand and a marketing activation plan to enter the European markets.