Sector branding Jordan Olive Oil
2021 - 2023
“Position the premium Extra Virgin Olive Oil from Jordan on the European markets”
The overall objective of the CBI integrated project in the Olive Oil sector in Jordan is to support the Jordanian Olive Oil sector to transform into a business-oriented, high-quality and sustainable value chain with a compelling country brand allowing its exporters to gain a firm position in the high (end) segments on the European market for olive oil.
Our role in the larger export promotion development team to develop a sustainable sector is to assist in the development of a sector brand and a marketing activation plan to enter the European markets.