Sustainable Rice Platform

Sustainable Rice Platform

Brand Positioning & Engagement Sustainable Rice Platform

Location

Thailand (Remote)

Date of completion

April - December 2021

Category
Projects, Thailand
About This Project
“Brand engagement for Sustainable Rice Platform on the European markets”
With support of GiZ we are supporting the Sustainable Rice Platform in their positioning and engagement on the European markets  in order to contribute to safeguard livelihoods of > 1 million smallholder farmers while minimizing environmental impacts of rice production. We set up a multi disciplinary team and work in close cooperation with the SRP team in Thailand.
Our role includes support in:
• Update SRP Brand/Retailer Engagement Strategy
• Engage influential European retailers & brands in the SRP Assurance Programme & networks
• Increase market penetration of SRP-Verified rice