About This Project

Greenchoice aims to become the most sustainable energy brand by 2030 and to build the greenest IT team in the Netherlands within three years.

Behold was engaged to design and launch the Sustainability & Green IT Chapter within the Product & Platform Operating Model.

The assignment: embed sustainability and Green IT structurally into strategy, product development and IT decision-making — while activating a community of intrinsically motivated professionals across the organization.

We designed the Chapter’s purpose, governance and operating model, launched an initial taskforce, introduced a scalable membership model and defined a clear sustainability & Green IT strategy.

The result: a structured and self-sustaining community that connects climate ambition with daily execution — strengthening Greenchoice’s position as a frontrunner in sustainable energy and Green IT.