About This Project
Following the trend is successful charity sport events War Child also decided to set up her challenge to the top of the Kilimanjaro. We supported in the concept development, setting up an sub social brand, marketing and fun-raising as well as eventually guiding the 100 challengers to the top. The first edition was a massive succes with a life changing experience for the challengers and €420.000 raised to support thousands of children affected by war.